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" What makes blogs so compelling? Which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs, a survey published last fall by Forrester's Charlene Li indicates that "24% of Gen Yers read blogs.

I'm just describing what is a reality, maybe a little), i am not complaining (well. Here, don't get me wrong. Only a handful of publications with small circulations such as The Atlantic or The New Yorker offer readers in-depth articles longer than a few thousand words. They have made the short article almost a requirement. And Fast Company, fortune, businessWeek, hence the popularity of YouTube and magazines such as Discover. Television led the way by nurturing a generation that reads little and watches video a lot. Are wildly popular, that are written at a high-school level or lower, books such as Who Moved My Cheese. Action-oriented pieces, people have increasingly turned away from long books and in-depth writing toward short, over the past two decades. We live in a sound-bite era. It's not hard to understand.

And fellow recruiters, candidates, blogs are a powerful way of reaching younger employees, when they are well written, and. Gen Y and the younger portion of Gen X are the prime target audience for blogs. The Forrester survey findings are not surprising, given this.

Written by Gen X or Gen Y recruiters, again not surprisingly, our industry has a lot of great blogs that are.

They all follow the rules for an effective blog that I outline below. And I urge you to take a look at each one of them, here are the winners of that contest in 10 categories. Sponsored by ZoomInfo, RecruitingBlogs.com recently published the results of its annual readers' ratings of recruitment blogs.

Overall Recruiting: Six Degrees From Dave 1.

Recruiting Blogosphere: Recruiting Animal 2.

Third-Party Recruiting: Hiring Revolution 3.

Donato best Recruiting Technology: I, 4.

Job Hunting: Wired and Hired 5.

Corporate Recruiting: WirelessJobs.com 6.

Sourcing/Research: CyberSleuthing 7.

Group: Xtra Cheezhead 8.

Recruiting Industry: Six Degrees From Dave 9.

HR: Gautam Ghosh 10.

But the following four critical elements have to be in place for a blog to gain the traction that it needs to get a high level of consistent readership. And even their look and feel, style, including their tone, effective blogs are tuned to their readership in many ways.

Short and Fun

Publishes a fun blog filled with humor and videos that exemplify what I am talking about, a recruiter at Microsoft, jim Stroud. Pictures and short videos are also useful. But even then it may be better to break the story over a few days to bring readers back. A longer post can be effective if the writer is telling a story about something exciting or has the ability to maintain some level of suspense, once in a while. The best entries are most likely 200-250 words and contain lots of white space and breaks. By the average reader, probably not even skimmed, entries longer than 500 words are not going to be read. Each posting must be short, first of all.

Personal

They may have mistakes or reveal personal facts about the writer that lead the reader to feeling some identity with him or her Good blogs are not overly edited or sanitized by the corporate PR department. Heather Hamilton at Microsoft pioneered the idea of writing naturally and honestly. Blogs gain a great deal of power when the writer is a real person.

" She is thanking her lucky stars she has a different last name than mine), right now, even though I am sure they prefer to remain anonymous (and, sometimes moms rock, yeah. Can I tell you how proud I am that this was referred to me by my mother, and? Don't watch this, " "If you don't appreciate potty humor or clever marketing. Here is a great example from a recent post by HeatherLeig : "Marketing plus potty humor.

I want to find out what he said and what happens in the end, as I read this. . Stanford professor and author of the best-selling book The No Asshole Rule, here's an example from Bob Sutton. Some incident that arouses interest and hooks us into continuing to read, we are all more likely to become engaged when there is a personal connection. Story-Based Tell a story.

Here's an example from Bob Sutton:

The same applies in writing a blog. And build relationships around shared experiences, relate past incidents, " We all tell stories. Cell phone companies 'get us' with hidden charges and related sleazy practices (listen to it here), and especially, hotels, as Sullivan talked about all the ways that credit card companies, i started getting quite agitated by the interview. The author of Gotcha Capitalism, where Terry Gross interviewed Bob Sullivan, "I was listening to a great show on the other day on Fresh Air.

Authenticity

And reflect his excitement to the readership, have fun, it also requires the author to be engaged. But it requires understanding these basics, writing a blog is not hard. And introduces personal information in a way that makes him a real person, uses humor, links widely, he uses video very effectively. Illustrates all of these points, in his award-winning Six Degrees from Dave blog, dave Mendoza. The author builds trust, by doing this. Really good blogs use lots of links and associations to add depth and credibility. You can see the links to the NPR show and to the book itself on Amazon.com, if you look at the example above from Bob Sutton. People who reinforce the posted message, websites, it is also useful to link to other blogs, on the other hand, but. Known to us, to some degree, and are, a personality, we all tend to believe people who have a face. Many blogs gain authenticity simply from their personal nature.